sobia.muhammad@niu.edu.pk

Dr. Sobia Bano

PhD Management (Malaysia). Assistant Professor, Department of Business Adminsitration

Dr Sobia Bano is currently working in the School of Business and Administration at Nur International University as Assistant Professor of Marketing. She received her PhD in Management from Universiti Teknologi Petronas, Malaysia. Her areas of expertise include marketing, consumer behavior, retailing and brand management

 

Qualification:

Doctor of Philosophy (Marketing)

Department of Management and Humanities, Universiti Teknologi Petronas, Malaysia

Master’s in Business Administration (Marketing)

Bahria University of Management & Computer Sciences, Karachi Campus

Bachelor’s in Business Administration (Marketing)

Bahria University of Management & Computer Sciences, Karachi Campus

Research Publications

Bano.S & Ting, D. H (2018)

Exploring Metrosexual Identity Development through the Lens of Consumption

Journal of Consumer Behaviour (SSCI & Scopus Index) Under Review

Bano.S & Sharif, M. A. M (2017)

Origins of Metrosexual: In the light of events

Second International Conference on Leadership and Management (ICLM). Global Business and Management Research: An International Journal (GBMR) (ERA indexed)

Makki, B. I., Javaid, M. U., & Bano, S. (2017)

Level of Work Readiness Skills, Career Self-Efficacy and Career Exploration of Engineering Students.

NFC IEFR Journal of Engineering and Scientific Research, 4. (HEC Approved)

Makki, B. I., Javaid, M. U., & Bano, S.  (2017)

The Impact of HEIs Policies on the Quality of Education: The Mediating Role of Faculty Motivation. NFC IEFR Journal of Engineering and Scientific Research, 4. (HEC Approved)

Bano.S & Sharif, M. A. M (2016)

Metrosexual: Emerging and Lucrative Segment for marketers

Asia International Conference on Future of Marketing and Management Journal: International Review of Management and Marketing (IRMM) (Scopus Indexed)

Bano.S & Ting, D. H (2015)

Digital Era Generation: Zhai Nan and Zhai NV “Blessing or Curse”

Second International Symposium on Technology Management and Emerging Technologies (IEEE), (ISI, & Scopus Indexed)