Assistant Professor of Applied Psychology
Dr Ayesha Sarfaraz is currently working as an Assistant Professor of Applied Psychology at Nur International University. She received her PhD in Organizational Psychology from Beaconhouse National University, M.Phil in Applied Psychology from Government College University (GCU) and Masters in Applied Psychology from University of the Punjab. Before joining NIU she has been working as a faculty member at the Institute of Psychology, BNU from the past 8 years most recently as an Assistant Professor of Psychology. She has authored a book entitled; “Customer Service in Pakistan: A Qualitative Analysis of the Service Sector” and has published her research work in various well reputed National Journals. In addition she has also presented her work at various National as well as International conferences. She has served as an external examiner for Government College University and has also conducted training workshops for faculty members, professionals and post-graduate students. Her areas of expertise include Organizational Psychology, Organizational Behavior, Social Psychology, Research Methods and Statistical Analysis of Behavioral Data.
PhD in Organizational Psychology from Beaconhouse National University (BNU)
M.Phil in Applied Psychology from Government College University (GCU)
MSc in Applied Psychology from University of the Punjab.
Sarfaraz, A. & Khalid, R. (2015). Journey from Family to Work: Systematic Review. Journal of Behavioral Sciences, 25(2), 106 – 128.
Khalid, A., Sarfaraz, A., Ahmad, A., & Malik, F. (2013). Prevalence of stress among call center employees. Pakistan Journal of Social & Clinical Psychology, 11(2).
Sarfaraz, A., & Ajmal, A. (2012). Customer service in Pakistan: A qualitative analysis of the service sector. Germany: Lambert Academic Publishing.
Sarfaraz, A., Yasin, S., Khalid, A., & Ajmal, A. (2012). Reasons for political interest and apathy among university students: A qualitative study. Pakistan Journal of Social & Clinical Psychology, 10(1), 61 – 67.
Sarfaraz, A., & Ajmal, A. (2010). Customer service in Pakistan: A qualitative study. Proceedings of the National Conference on Research in Psychology Indigenous and Cultural Context, Published by National Institute of Psychology, Quaid-e-Azam University Islamabad.