This course combines the art and science of psychology with useful and practical business applications to improve the work environment for employees and productivity for employers. The study of psychology provides students with a solid understanding of human behavior and the factors that motivate people to behave in specific ways and the knowledge of business help sharpen and improve their managerial skills. Thus, individuals who have studied both psychology and business are better able to predict how people will respond and develop strategies to ensure positive business outcomes.

In this degree program students will study different modules relating to core areas of psychology alongside modules that apply psychological principles to the world of business and management.


Why this field of study?

Understanding of Psychology is, in various ways, essential for attaining success in business since every aspect of business requires workers to take decisions based on human thinking and behavior. To develop a product or service that will sell business professional needs to understand what consumers want. Managers and administrators need to understand what motivates employees so that they can lead the organization successfully. Moreover, developing and implementing workplace policies and a culture that contributes to efficiency and productivity means understanding how to shape employees’ thinking processes and behavior. This degree aims to give you the skills needed to succeed in these areas.

Job Opportunities:

This field of study opens up two tracks of carrier opportunities for the graduates. They can opt either for any specialized domain of Applied Psychology (Clinical/Counseling/Organizational) or the field of Business Studies. The integration of the two academic disciplines reinforces and enhances the influence of the major area on the minor and vice versa. In this way, students can enhance their knowledge and research skills, by pooling in resources from the knowledge base of both the disciplines of Psychology and Business. The labor market offers many job opportunities for a graduate with this academic combination.

Prof. Dr. Babar Aziz

Dr. Ayesha Sarfraz

Dr. Imran Hanif

Dr. Sobia Bano

Mr. Zohiab Awan

Ms. Rabia Azmat

Ms. Sadia Tahira

Mr. Ahmed Lakha

Ms. Sarah Wasim

Ms. Tahira Noureen

Study Level Undergraduate
Course Length 04 Years
Credit Hours 134
Department Applied Psychology
Location NUR International University (Model Town Campus)

12 years of education

This program is based on HEC credit requirements, that is, 124-136 credits. These credits are divided in to major, minor, mandatory and other requirements. The distribution across these areas is:


Sr. Categories No. of courses Credit Hours
1 Major 10 33
2 Discipline Specific Foundation courses 10 33
3 Research work/Dissertation 2 6
4 Electives within the major 4 12
5 Compulsory 09 25
6 Courses from Speech and Language Pathology Department 10 21
7 Internship 1 4
Total 46 134


  • Total numbers of Credit hours 134
  • Duration 4 years
  • Semester duration 16-18 weeks
  • Semesters 8
  • Course Load per Semester 15-18 CHrs
  • Number of courses per semester 4-6


Other Requirements:

Each student would be required to complete a four to six weak internship, one weak social work and a research project to be completed before the end of last semester. These requirements aim to give a student an exposure of fieldwork through the completion of a research project/internship/social work.