Business Economics is a lively area of study, as its main concern is to focus on the issues that have impact on everyday life. Our BS Business and Economics focusses to give you a good foundation in the key concepts of the subject, will help you to apply economics in the business arena. This program is designed to give you a firm basis in business and economics concepts, and to prepare you with abilities that will give an edge in the Business Economics sector. The objective of this program is to provide you a theoretical and practical understanding of the economic decisions faced by business and its managers, and the ability to analyze the economic and social environment in which these decisions are taken. No prior knowledge of business or economics is needed to enroll on this course.


Why This Field of Study?

BS Business and Economics develops a sense of how important it is for businesses to understand ‘the economy’ in order to increase their chances of success. This program will expose the students to important issues in contemporary global business, will put them at the crossroads of business management and economic theory, and will give them the analytical tools to tackle important challenges faced by today’s business leaders.

Job Opportunities:

Career in marketing is not monotonous and its keep on changing. The changing environment of marketing allow professionals to branch out into a number of different areas, developing specialized skills in areas such as market research , branding , online marketing and sales management . Depending upon the interest graduates can select from the wide range of position available in the field such as a marketing/sales manager, key account manager, marketing researcher, digital marketing manager, customer behavior or business development consultant, or product and brand manager.

Study Level Undergraduate
Course Length 04 Years
Credit Hours 136
Department Business and Economics
Location NUR International University (Model Town Campus)

Students must have 12 years higher secondary education. Also they require having minimum percentage 0f 50% to get enrolment as per HEC requirement.

Sr. Categories No. of courses Credit Hours
1 Compulsory Requirement (No Choice) 09 25
2 Courses to be chosen from Economics 8 24
3 Courses to be chosen from Business Studies 8 24
4 Major Courses (Economics / Management) (6+6) 36
5 Research project / Internship 01 06
6 Electives within the major (Economics / Management) 05 (2+3) 15
Total 43 130


  • Total numbers of Credit hours 130
  • Duration 4 years
  • Semester duration 16-18 weeks
  • Semesters 8
  • Course Load per Semester 15-18 CHrs
  • Number of courses per semester 4-6


Other Requirements:

Each student would be required to complete a four to six weak internship, one weak social work and a research project to be completed before the end of last semester. These requirements aim to give a student an exposure of fieldwork through the completion of a project/internship/one weak project.

Job Perspectives:

Just a few of the many business economics careers that often begin with a Bachelor of Business and Economics include: Business Analyst, Bank Manager, Market Research Specialist, Investment Analyst, Stock Broker, Insurance Underwriter and Risk Manager. In other words, Banking Sector, Public Finance Division, Economic Affairs Divisions and Ministry of Planning and Development department hire graduates with Business economics.

Economics and Business

1st Year 2nd Year 3rd Year 4th Year
Fall Semester Fall Semester Fall Semester Fall Semester
1. Fundamentals of Economics
2. Mathematics
3. Introduction to Business
4. Introduction to Computing
5. Functional English
1. Statistics for Economists

2. Mathematical Economics
3. Financial Accounting
4. Principles of Management
5. Pakistan Studies

6. Technical Writing and Presentational Skills

1. Advance Macroeconomics

2. Development Economics

3. Managerial Economics
4. HRM
5. Intro to Consumer Behavior
6. Marketing Management

1. Econometric Methods
2. Research Methods
3. Monetary Economics4. Technology and Operations Management5. Supply Chain Management
Spring Semester Spring Semester Spring Semester Spring Semester
1. Intro to Microeconomics

2. Intro to Macroeconomics

3. Principles of Accounting
4. Communication Skills
5. Islamic Studies

1. Environmental and Natural Resource Economics

2. Advance Microeconomics
3. Financial Management

4. Business Law

5. Principles of Marketing

6. Introduction to Sociology

1. Public Sector Economics
2. Advance Mathematical Economics3. Econometrics
4. Financial Statement Analysis
5. Advertising
6. Financial Institutions & Markets
1. International Economics
2. Strategic Management3. Brand ManagementResearch Project